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ElevenLabs Doubled Its Value in Seven Months. The Money Is in Voices That Answer the Phone
ElevenLabs’ value doubled since February, driven by AI agents that handle calls. What that means for phone, IVR and marketplace voice work.
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Audible Wants Every Book as an Audiobook in Every Language. Half of Its Listeners Would Try an AI Narrator, and Most Still Follow a Human One
Audible used the Frankfurt Book Fair this week to put a number on something narrators have been arguing about for two years. In a survey of 18,000 listeners across 11 countries, half said they'd be open to trying an AI-narrated audiobook. In the same survey, nearly two thirds said they go looking for more books by a narrator they like.
Both numbers come from The Future of Listening, a study NielsenIQ ran for Audible and that Audible's chief content officer, Rachel Ghiazza, presented on stage at the fair on Thursday. Around it she stacked a set of announcements: five new countries next year, the Read and Listen feature in seven more markets, a household plan, a business programme, and a stated goal that "every book is an audiobook in every language."
The survey covered audiobooks, podcasts and scripted and unscripted audio series, and polled listeners in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, the UK and the US. Its headline finding is growth: 34 per cent of listeners said they listened to more audio in the last twelve months than the year before, and the figure is highest in the two Latin American markets.
