Dragon Ball Super: Beerus key art: Beerus looms over the Earth with Goku powering up in front of him. Image: Toei Animation
Entertainment

Goku’s Voice Is Riding Around Japan on a Truck. Masako Nozawa Turns 90 Two Weeks After Dragon Ball Super: Beerus Begins

Nate Holloway · October 6, 2026 · 5 min read

Dragon Ball Super: Beerus starts on Fuji TV on Sunday, October 11, and the campaign leading up to it is built on one voice. Trucks rolling through Japanese cities play narration by Masako Nozawa, who has voiced Goku since 1986. Two weeks after the premiere, on October 25, she turns 90.

The "Super Opening" advertising push started on October 5 in five Japanese cities and in New York and Los Angeles. In Tokyo, Osaka, Nagoya and Sapporo, ad trucks wrapped in the new key art drive the streets while Nozawa's narration plays from the speakers. The Fukuoka truck runs silent.

It's a fitting way to sell the show. Dragon Ball Super: Beerus is the Dragon Ball Super anime rebuilt from the ground up, and Nozawa is still the one doing the talking.

Continue reading