One study states that 73% of people trust businesses that have positive reviews. This readily available trust rating information can increase the business revenue by at least 18%, so having great reviews to show your prospective clients can be one of the fastest and even free way to boost your business.
Trust rating or a review is not only applicable to commercial businesses but more so for service oriented businesses like VOICE OVER. So if you are looking for ways to increase your client list you may want to start to pool together positive reviews from your regular and reliable clients.
Here are some tips to make it easier for you to ask your voice over clients to leave a great review.
Don’t be afraid to ask. Once you know you have done a great job, and you left your client happy and satisfied, giving them a quick reminder to leave a review will be easy.
If you have done the recording in their studio, before you walk out of the door, you can remind them to visit your website or email you their feedback. Make sure that you leave them the details. Or even better, if they are comfortable, record or take a video of them while they give you their review or feedback.
If you have done the project online or through a voice over platform, you can email or message your thank you note to the client ending it with a request to leave a review.
You can also leave reminders for reviews in your website or social media accounts like Facebook, LinkedIn or Google+.
The key word here is SATISFIED. Asking unsatisfied clients to leave a review will definitely result to negative reviews. Hold off asking for reviews from these clients till you have resolved the issue.
Some clients are just happy to leave a review with just a simple reminder and yes, doing well in your recording is a more than a good reason for them to leave a great review, however for some clients you may need give a little more push. Rewarding a client when they leave a review can encourage them to take time to do so. It is very important that you do not lead the client to believe that it is quid pro quo – that you will only reward them if they give an excellent review. Make sure they get incentivized regardless of the review. (Remember these are clients whom you know were satisfied with your performance, so they are more likely to leave a good feedback.)
You can be creative in your incentive, but you can start off with giving them a discount on the next project they book you for, or as link banks are good as gold, you can offer to add a link to their site on the review page.
Make it Easy
Don’t make it hard for your clients to leave a review as this can discourage them from doing so. Make it an easy process that does not require too much of their time. The simpler it is to write a review, the higher your chance of getting one. In your email or message to the client, add a direct link to the review page, instead of directing them to your home page and leaving it to them to search for it.
Respond to Reviews
Respond to both good and negative reviews. You may have done activities to make sure that only good reviews channel through to your website, social media accounts or voice over platforms, but the reality is we can’t please everyone. Don’t ignore the negative ones, instead respond quickly and politely, and make an effort to turn things around for the client. By responding to these negative reviews promptly and providing solutions to the issue or even giving goodwill may still turn it to a positive review.
Focus also in acknowledging the great reviews. If these were left in your social media pages, “Like” or leave a short message to thank them. Or once the feedback is sent through email, promptly reply to thank them.
When other clients see how responsive you are they are inclined to continue to hire you, bring projects to you and leave their own great reviews.
How do you encourage your clients to leave you a review?