Radio DJs Told to Shut Up

Radio DJ’s in South Africa are being told they can’t work as voice over artists.

Professor Jonathan Moyo is the Information, Media and Broadcasting Services Minister and has suggested radio presenters to stop doing voice over work on for commercials on stations they are on air at, because it is unprofessional.

It is pretty standard that in many regional areas gloabally that radio disc-jockeys and jockettes are required to voice commercials as part of their contract and job.

Moyo said “Why should deejays provide voice-overs for commercials? There is a rule in broadcasting that you should not use your deejays for marketing. If it’s not a law, we will make it a law.”

He continued that listeners should be able to know when the presenter was joking on air or when they are saying something serious.

“Imagine during a show you hear a deejay doing a commercial for this company and the next minute you hear the same deejay marketing a different company.

“Listeners must be able to know when the deejay says something serious like a fire has broken out. You cannot have the same deejay being a zillion people at the same time.

“Deejays must not provide voice-overs. Artistes can do so, but not deejays.”

Do you think radio DJ’s should be able to voice commercial spots on the stations they work for? Or can you see the Professors point?

Rana King

Rana King has presented marketing, sales, and writing seminars around the globe. She is also experienced in business-to-business copywriting and technical writing. She is also an accomplished voice actor with regular clients from around the globe.

  • She speaks

    How daft. Listeners would surely be able to differentiate a dj from his on air work vs commercial productions. You wouldn’t, or should not, ever hear an entire ad break voiced by the same person – if you did, that would be entirely slack scheduling. I don’t see the conflict.
    I’m from an on-air broadcasting background – it was standard practice to voice commercials & features on a weekly basis. Bizarre ruling. Don’t get it.

  • DJ’s shouldn’t be excluded from voice over because they have made their money from their voices so why not. But I think why some DJ’s do not make the crossover is because they have a sound that is usually only appropriate for radio. Even radio commercials don’t want to use a radio voice as such because of the same sound between radio show and then the advertising of their product.

  • Rhonda

    I can absolutely see this professional point. I did a morning show for many years, voiced a lot of promos, voiced a lot of commercials, did the live remotes, and of course did the weather and news. After awhile, everyone starts to tune out the on-air talent because they have saturated their own station and market with their voice. When this happens, commercials become background noise. Unfortunately, most station traffic departments do not know who voices the commercials and cannot schedule them accordingly. Therefore, it’s the morning show followed by the morning show voice on a promo followed by two commercials voiced by the same DJ. What would you listen to? The fun / funny content of the morning show, informational promo station stuff, or a commercial or two? Take this challenge: listen to your local radio station and pick out how many DJs are doing all the talking. You may be surprised. The true unfortunate part in all of this is that the DJs are not getting paid for these voice overs – and neither are we. Leave the voice overs to the professionals and let the DJs play the music and entertainment us.