Peter Dinklage’s rise to fame was undeniable soon after he starred in the megahit Game of Thrones. So it is no surprise that top American automobile manufacturer Chrysler chose Dinklage to be the launching voice of their Drive Proud campaign.
Entitled The Kings and Queens of America, the 60-second spot for Chrysler’s new 2015 Chrysler 300 celebrates the myth of the American Dream. Olivier Francois, Fiat Chrysler Automobiles’ global Chief Marketing Officer says, “The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality.” Francois continues, “Our latest homage to the relentless and proud is The Kings and Queens of America, where we recognize nobility not as a birthright but an earned designation.”
Dinklage begins with a meaningful line – “There is no royal blood in this country.” And continues with, “Nothing is reserved for anyone,” as shots of trailblazing men and women of America and the new Chrysler 300 are shown.
It’s all just out there waiting for someone to reach out and take it. And the ones who do, these are the kings and queens of America.
Dinklage delivers brilliantly the well written copy. This is matched by the impressive visual shots of director Samuel Bayer.
The latest ad features Becky Hammon. NBA assistant coach, San Antonio Spurs; Phil Ivey a professional gambler/entrepreneur; photographer Kwaku Alston; Alexis Ohanian, one of the cofounders of Reddit; , and restaurant owner Caroline Styne.
Dinklage will also provide voice for the three additional 30-second television spots for the same Drive Proud campaign expected to air later this month. These spots will highlight key Chrysler 300 attributes, including its 363 horsepower and best-in-class all-wheel-drive technology.
Dinklage has done several voice works for video games including the not so successful performances in Destiny and Game of Thrones.
Other famous celebrities who has lent their voice to Chrysler ads includes New York fashion designer John Varvatos, musician Bob Dylan and rappers Eminem and Dr. Dre.