How Advertising Agencies Use Voice Over Talent

Advertising agencies are always looking for voice over talent. It’s one of the best places to find work. Before you head off to ask every single one you can find if they will hire you, it’s important to know what they are seeking in voice over talent.

Advertising agencies use voice over talent in many ways. Their goal is to help a company gain more customers. Some of the ways they do this are with:

  • Billboards
  • Commercials
  • Websites
  • Press releases
  • Ads
  • Radio spots
  • Interviews
  • Social media

These aren’t the only ways they help companies grow, but it’s the most common ones. Not all of them can use voice over talent. It’s obvious billboards, press releases, ads, and interviews would not need a voice over, but commercials, websites, radio spots, and social media could use one.


Commercials use voice overs all of the time. They present an image on the screen and then they have someone discuss it – a voice over artist. Many times, a person isn’t even shown the screen, only the product. The voice is in the background providing information to help sell it.


Many websites have started using videos to explain a business. Some are using animated characters on the site to explain to visitors where to go and what to do to find a product or service. The voice in the video or the animations are usually voice overs.

Radio Spots

Getting on the radio is a great way to reach consumers. When someone is a guest or regular on a radio show, there’s usually an introduction and sometimes a conclusion. Those quirky intros and endings are usually done by voice overs.

Social Media

Social media is very popular these days. Companies are increasing their presence online with social networks. Voice overs are used in content that’s shared on social media. Videos are mostly what is shared on social media, even if it’s not on the company’s website.


Prepare for Pitching to Advertising Agencies

As you can see there are many ways advertising agencies use voice over talent. Whenever they are using audio to market their clients’ companies, they will need a voice over. Keep this in mind as you are pitching to these agencies. They will want to know you have experience with commercials, radio spots and online videos. If you don’t have it, start working on some demos for each of these to present to them. Let the audio do all of the talking!


Victoria DeAnda
Victoria DeAnda – Rich

With more than 15 years of experience in TV production and broadcasting, Victoria DeAnda-Rich has earned the same length of experience as a professional voice-over talent in Spanish. Her expertise in hosting live shows and programs throughout her career as Executive Producer and Creative Services Director for KFWD TV-52 and as Director/Lead Producer for Telemundo Media has effectively translated into a distinctive talent for audio recording and voice artistry. Over the years, she has provided hundreds of successful recordings for the Telemundo Group and other clients, from start-up businesses to the more established, high-profile brands in various industries.

Her ability to approach any project with organization and precision, culled from her 15-year experience in TV production and broadcasting, and her distinct vocal talent have made Victoria one of the most sought-after Spanish voice-over talents today.