Using Social Media for Your Voiceover Business – Pros and Cons

When you consider the amount of time people spend online, it is no surprise that in the last few years, we have seen the transformation of Social Media sites from a mere social platform into the most powerful marketing tool for business.

Whether you are a freelance voice talent or a voiceover managed by a huge agency, you can benefit from the cost-effective promotion and advertising that can be had when using different social media platforms.

Here are some Pros and Cons of Social Media Marketing that can help you make an intelligent decision before investing a little more time (and maybe money) in your social media campaign.

 

The Pros

Unlimited Reach Means Unlimited Leads

Social media can reach clients and prospects that traditional marketing misses. Your tweet, blog, post and video can be shared by your friends and in turn re-shared by those in their circles.  The potential of reaching out to a very big audience that is totally unlimited in scope and reach is huge. The unlimited sharing possibilities of these platforms give you unlimited potential leads.

Brand Identity Can Lead to Brand Loyalty

The interaction you can have in social media makes it a powerful tool for building relationships with your clients and peers. It can be a platform for you to demonstrate your personality, and showcase your work and know-how. The more healthy interactions you have on social media the more it will boost your online reputation, and in the process develop brand loyalty. If your clients like what they see, the identity you have built will generate trust – which in turn breeds loyalty.

Information Highway

Use social media not just to share your work and industry knowledge but also be up to date by listening and participating in online industry conversations. Learn what is current and get information that can prove invaluable in growing your voiceover business.

Be Where the People Are

The best place to spread your name around is where your clients and audience are. Social media is not just for the teenagers but it also attracts all demographics and ages – it is where the buying Millennials and the growing 55 and over segments are can be found.

It Is Basically Free

Creating profiles and pages on Facebook, Twitter, Instagram, Google + and others is quick, easy and free.  Social media marketing is still cost-efficient compared with other marketing methods, even if you hire a person or a team for your social media needs.

 

The Cons

Time Consuming

Once you decide to use social media as your marketing tool, you have to consistently spend time in the effort or results will not be evident. Considered as an online conversation you will need to constantly “feed” your pages and profiles that will keep people interested. If not done correctly, efforts and the time spent on these will deliver useless results or traffic that will not convert into positive relationships or leads.

Not So Raving Fans

Social media attracts all sorts of people, even the not so raving fans, and the negative and malicious sots. These include scammers, spammers, spoilers, internet “trolls” and other individuals who can harm your online reputation. You always need to be vigilant in taking in what are true or valid feedback or comments from those who are just hell bent to spread negativity

Viral and Out of Control

Getting the likes, retweets, and shares can be beneficial for you in generating the results you want. The downside is that once you publish online, everything is available for everyone. And if not managed well you will lose all control. So you really have to mindful of what you put out there – as they say once it is online, it stays online (even if you have deleted it). Think before you click.

It Takes a While for ROI

Using social media as your strategy to get your name out can be a long haul. It could be months or even years before you start seeing your efforts translate to increased client visibility and projects.

 

Just like everything else, social media marketing is not perfect.  It can deliver favourable results for your voiceover business when done right and when you stick to proven best practices. On the other hand, while there are considerable benefits with using social media, there are still effects that can have detrimental impact if you are unprepared and disorganized. Social media marketing may also not be suited to everyone, so plan your social media strategy well before testing the waters.


Do you use social media to market yourself in the VO industry? How has it been working for you so far?

 

Rana King

Rana King has presented marketing, sales, and writing seminars around the globe. She is also experienced in business-to-business copywriting and technical writing. She is also an accomplished voice actor with regular clients from around the globe.

  • disqus_aIr8NcwMdL

    Ah, hello Paul. Glad to be put right on that! It is good to hear your wise words have such a diverse audience. Helpful all round.

  • Thanks for mentioning my writings, Howard. The voice-over community is a pretty small audience. If I were only to rely on my colleagues, my blog would perhaps have a few thousand followers. One of my strategies has always been to write about topics that interest many “solopreneurs,” but through the lens of a voice talent. That’s why my blog is read by all kinds of freelancers, and people working in the entertainment industry.

  • disqus_aIr8NcwMdL

    Targeting potential clients is key, as it was long before the web was born. Can this be efficiently achieved with mass social media? Does it come into focus organically as you attract a following? I have no idea, but I am clear that it’s wise to go easy on overt self-promotion and rather aim at attractive, helpful content that will keep people coming back and communicating with you.
    In the voice world, Paul Strikwerda is one who works hard to get that right and apparently his excellent blog has developed an enormous audience, though my guess (only a guess) is that a majority will be fellow voice artists.

  • Stephanie

    Love it or hate it, social media is a tool to get your business in front of people. It’s not going anywhere, so I think it’s important to integrate it into your marketing plan.