The Decline of the Movie Trailer Voice

All I can say is WOW! What an amazing and interesting article today in The Globe and Mail regarding the decline of movie trailers utilizing the powerful vocal chords of voice over actors.

Here’s a small extract:

None of this year’s most-anticipated films, from the Godzilla remake to The Amazing Spider-Man 2, used voiceover in their debut trailers. Among last year’s top-10 box-office performers, only Disney’s animated film Frozen used it.

It’s a historic moment for movie marketing and a death knell for a narrative device once seen as mandatory to quickly convey a story to theatregoers before the feature film began.

“We’re only at the beginning of this new trend of not having the narrator,” says Ryan Parsons, co-owner of the movie-preview website Trailer Addict. “Studios are getting more creative and the narrator is going to be gone for a while.”

Read the full article at The Globe and Mail and tell us below, WHAT IS YOUR FAVORITE MOVIE TRAILER VOICE OVER OF ALL TIME?

Disney’s trailer for FROZEN

Kurt Myers

Kurt Myers is an opinionated, social media and voice industry expert. He has been involved in agency sales, marketing, and talent development for the past 9 years.

  • LA VO

    we in Hollywood laugh at him. He’s a flash in the pan who mimics real trailer VOs. funny on Honest trailers, but horrible in real life situations.

  • Rachel

    LOL!!! I guess it’s a scene from a romance movie.

  • Corson Bremer

    … And where is the new “movie trailer god”, Jake Foushee?

  • I still do movie trailer voices for smaller independent movies, web casts and things of the sort. I guess the big studios aren’t using the booming voice as much, but trends change and I think this is just another phase the the VO industry goes through. Just my opinion..

  • What does the soft-core pic over the story have to do with trailers not using VO talent? A little out of place, don’t you think? Or am I missing something obvious?