Now more than ever, voice casting websites are being flooded with both amateur and professional voice actors. Things are now more cut-throat than ever before, with more players and rates falling.
It is imperative that clients are presented with a voices’ best work. Voice talent need to be able to follow direction as the majority of voice over jobs need to be self produced.
Clients expect quick turnaround and professional service. They have many options and websites to find a voice, therefore customer service and their experience with the site is one of the most important factors.
This also means that clients are being made aware more and more that they get what they pay for. If they pay $20 on one of those freelance sites, they can expect to have problems. Voice talent will not adhere to deadlines, not included revisions, not respond to messages in a timely manner.
Here’s some of the main reasons talent get rejected from professional casting websites. It’s also essentially the difference between a professional voice talent and someone ‘not quite there.’
Audio has a hiss or is generally not to the standard a client would expect from a professional voice.
Room ambience produces an echo.
Not following instructions. If the instructions say ‘submit a dry demo’ don’t submit one with music or effects.
Not answering all questions asked.
A voice has an ego. (THIS might have worked 10 years ago, but not ANY MORE)
There actually is a big difference between a professional voice and an amateur.