The compelling way Whiteboard animation video explains process, products and services have become popular in engaging the attention of target clients.
Whiteboard animation has been an effective and useful type of explainer video especially for eLearning. UPS and even cloud storage made use of Whiteboard animation to explain new delivery process (UPS) or instruct users how to store and retrieve data from cloud. Whiteboard animation cuts through the noise and communicates to audience complicated topics or processes effectively and simply, the 2D drawings provide the emphasis.
What are the key points to remember in developing and communicating your brand story using Whiteboard animation?
A good script. The most effective and best Whiteboard animation lies on a well-written script that is able to “sell” your idea in 90 seconds or approximately 240 words. This is the amount of time, studies showed, that the audience is able to recall your message. Your script should be able to focus on how your product/service could best provide your audience’s/ target client’s needs.
Use dynamic illustrations and powerful imagery. This is where your audience will focus their attention as they listen to the voice over narration of your brand story.
Enhance by using animated characters. Your brand’s story will be emphasized by the drawing hand that sketches continuous animated figures that flow into one complete storyline.
Use a professional voice over that fits the sound you need to articulate your brand’s story. The voice over should appeal to your target audience.
The platform of explainer videos is basically “to draw the attention” of your audience or target clients. Whiteboard animation is just one of the many marketing tools to promote, advocate and explain your brand’s story. Emphasis will be made on content which should articulate your brand’s core values.